Snapchat recently announced a new global partnership with Perplexity, making the app even smarter and more connected. Perplexity is an AI answer engine known for its ability to provide accurate answers. This feature will be available to all Snapchat users directly in the chat section at the beginning of the new year. Users will be able to get accurate answers to their questions without leaving Snapchat.
This $400 million deal is not just an AI feature; it’s the future of social media.
A Strategic Leap Toward Social + Search
For many years, Snapchat has been a means of entertainment and communication, with features like AR Filters, Bitmojis, Snap Maps, and others. But now, with the arrival of this feature, Snapchat will no longer be limited to just entertainment and chat, but will also become a source of learning something new.
Perplexity AI is generally also called ChatGPT for research because it is different from other AI chatbots. Its biggest benefit is that it provides completely accurate and trusted information from the internet.
More than half of today’s generation spends time on DMs, and that’s why this feature will be very useful for them. Now you can ask anything and get any information while chatting, without leaving the app.
Inside the $400 Million Deal
Under the agreement, Perplexity has promised to give Snapchat $400 million in cash and shares. This partnership will begin in 2026. This feature shows how much the value of AI technology is increasing.
Currently, Snapchat has 943 million active users, most of whom are between 14 and 35 years old, and these users use Snapchat in more than 25 countries. And when such a large audience connects with this AI feature, it will not only make Snapchat more interesting but also benefit the company significantly and open up opportunities for new partnerships.
How It Will Work
After the launch of this feature, Perplexity will appear as an optional chat assistant. This means you simply have to ask a question, and within seconds, you will get an accurate answer from the AI, and you will even be provided with AI sources/links. This will allow you to get any information while using Snapchat without leaving the app.
It’s not that your old “My AI” will disappear with the arrival of this feature; it will continue to function alongside it. It works on OpenAI and GPT models and Google’s Gemini models, and its main focus is on interesting and personalized conversations. On the other hand, Perplexity promises to provide you with accurate and trusted information.
In simpler terms, “My AI” answers like your friend or partner, while Perplexity will be a research-oriented AI assistant in the chat.
Why This Partnership Matters
From a business perspective, this partnership makes Snapchat even more valuable in the world of AI. Now, Snapchat will not only depend on its own AI chatbot but will also give space to other AI companies on its platform. This clearly shows that Snapchat is also moving in the direction of adopting the AI generation.
This deal is profitable for both: For Snapchat, Perplexity is a trusted search engine that provides users with accurate results in a short time, preventing users from going to other platforms for their questions, and thus users spend more time on Snapchat, which will significantly benefit the company.
For Perplexity, this partnership provides an opportunity to reach approximately 1 billion users, making it the most widely integrated AI platform with a social platform to date.
My Experience with Perplexity
I have personally used Perplexity for research-related work, and this Perplexity AI feature is truly amazing. While many other AI tools only provide generic answers, Perplexity always provides information with sources.
No matter what question I ask, Perplexity gives me a completely accurate, clean summary, and this is what sets it apart from other AI tools.
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Conclusion
The partnership deal between Snapchat and Perplexity is not just news about a tech feature; it shows how AI is changing human interaction. Now, Snapchat will no longer be just a means of entertainment or chatting, but also a way to learn something new. It will be a new feature for users where they can learn something new while chatting.
And the industry is proving that AI is no longer a separate tool but is becoming the language of online communication.
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