Micromax: In today’s time, everyone uses phones and many people use phones from different companies, Micromax is also a brand. Many people liked it, so let’s find out why Micromax failed. When you think about mobile phones, initially, Micromax introduced some new features in India and was widely used at that time.
This was because the phones would last a few days on a single charge due to the good features back then. At that time, Micromax only had 2G and 3G phones. Meanwhile, other smartphone companies launched good tablets in India because you all know about the Micromax Canvas series, Lava’s Xolo phones, and YU’s Yureka phones; all these phones were Indian, and people liked them.
However, after Jio’s entry, these companies gradually started to shut down. Because when Jio came to India, it became much better for people as it launched 4G, providing much better service. Because Micromax continued to provide old services and this company did not adapt for the future.
What happened to Micromax now?
At one time, Micromax was a smartphone brand in India that many people liked. Now, Micromax is shifting its focus from handsets to mobility, and in this process, they have let go of many employees. Due to falling sales of smartphones, the domestic handset manufacturer Micromax is looking to enter the Electric Vehicle market.
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Can Micromax make a comeback?
Micromax is preparing to launch in India, and the company has already released two of its best smartphones with the new series, Micromax In Note 1 and Micromax In 1B. The best thing about this company is that it has kept these two made-in-India devices in the budget segment, which can be bought through Flipkart and the official Micromax website.
They feature a 6.67-inch IPS LCD with full HD resolution. The features, including the camera and display, are also very good, and Micromax is considering bundling handsets with telecom operators for INR 5999, offering them for INR 499 as part of a bundle deal.
